About B-Software
A focused European software company.
Vienna-based, founder-led, intentionally small. Building practical digital tools for the independent businesses of Europe.
§ 01 – Who we are
One company. One audience. Long-term view.
B-Software is a Vienna-based software company building focused, practical digital tools for small businesses in Europe. We are early stage, founder-led, and intentionally small.
Our flagship product, AskDila, is a WhatsApp-native AI booking assistant for service businesses across Europe. Alongside it, B-Software Web Design is a focused service branch helping small businesses modernize how they show up online – with new websites, refreshes, and light rebrands.
"More products will follow. Each focused on a specific, real problem for the same underserved audience."
B-Software e.U. is registered in Vienna, Austria.
§ 02 – Founder note
Bruno grew up in Portugal and spent years inside B2B software companies – testing, breaking, and quietly studying how enterprise platforms are built, sold and consumed.
The closer he looked, the more obvious one thing became: the small business at the corner – the salon, the studio, the clinic – was being asked to change everything about how it worked just to use a tool. Nobody asked the opposite question: what if the tool just met them where they already are?
"I'm not building a platform. I'm building a small set of tools that respect how a real business actually runs its day – and a company that can keep doing that for a very long time."
AskDila came out of that question. B-Software is the company he built around it – a focused software house with a long-term view on European SME digitalisation. AskDila is the first product. More will follow, each solving a real problem for the same underserved audience.
B-Software is not being built around a single tool. The long-term goal is a focused ecosystem of products and services that help small businesses modernize in practical, affordable ways. AskDila is the flagship product. Web Design is another expression of the same mission: helping small businesses take the next step without unnecessary complexity.
§ 03 – Background
A short ledger.
- 2008–2012BSc · Electronics and Business
- 2013–2015MSc · Software Testing
- 2015–2024B2B SaaS · Quality assurance and testing
- 2024Relocated to Vienna, Austria
- 2026Founded B-Software · Building AskDila
§ 04 – Working with B-Software
Not hiring. Always listening.
If you are a developer, designer or operator who cares about the European SME space and would like to explore working together in the future – please write.