DEMO CONCEPT· HAIR SALON
Haarwerk Wien
A clear concept for services, team, prices, and direct contact.
View demoFOR SMALL SERVICE BUSINESSES
Your business keeps moving. Your online presence should too.
I help small service businesses build and maintain a professional online presence, without having to keep up with all the technology behind it. You focus on your business. I take care of your online presence.
Not sure if your website is doing its job? Get a free website check
Based in Austria, for businesses across DACH and Europe.
Mobile-firstKept up to date, so you don’t have toDirect WhatsApp contactAccessible (WCAG 2.1 AA)No cookie banner
A strong online presence makes it easier for customers to choose you.
A professional first impression
Show your services, atmosphere, and quality in a way that makes your business feel trustworthy from the start.
Easier to find
A clear, technically sound website creates the foundation for customers to find you through Google.
Direct enquiries
Clear contact paths and WhatsApp help visitors reach you without unnecessary steps.
You know your business. I make sure your online presence shows it.
Many small businesses rely on Instagram, recommendations, or an outdated website. When customers search online, they often see a competitor first because that business is easier to find and clearer to understand.
I help you improve this without unnecessary complexity.
- Your website no longer feels current
- It is difficult to use on a phone
- Your services and prices are not explained clearly
- Customers cannot find a quick way to contact you
- Your business is not as easy to find online as it could be
Hair & barber businessesBeauty & wellnessPhotography & coachingCafés & local servicesTrades & home services
WEBSITE DESIGN THAT FITS YOUR DAY-TO-DAY BUSINESS
Everything your website needs to do its job.
A good website is not just about looking professional. It should help people understand your business, find the information they need and take the next step.
A presence that feels like your business
Design, content, and structure are shaped around your business, not a one-size-fits-all template.
Easy to use on mobile
Most customers look while they are on the move. Your website needs to be fast, clear, and convincing there.
Services explained clearly
Customers can quickly see what you offer, who it is for, and how to reach you.
Contact without friction
Clear buttons for calling, enquiries, and WhatsApp make the next step easy.
THE INTERNET KEEPS CHANGING
You don’t have to keep up with what changes online. I do.
Google changes. AI is changing how people search. Customers expect a website to work perfectly on their phone, with quick answers and an easy way to get in touch. You shouldn’t have to become an expert in any of it. I keep track of what’s changing and take it into account when I build and look after your website.
What does that mean in practice?
- Classic SEO, so Google understands what you offer and where.
- Structured information, so AI-powered search and assistants understand your business correctly too.
- Local visibility, including Google Maps and your Business Profile.
- Speed and accessibility, so the site works well for every visitor.
DEMO CONCEPTS
What your new website could look like.
These examples show possible directions for local service businesses. They are demo concepts, not client projects.
DEMO CONCEPT· BEAUTY & WELLNESS
Studio Ela
A calm, image-led presence for treatments, atmosphere, and enquiries.
View demo
DEMO CONCEPT· RESTAURANT & CAFÉ
Korngold
A portfolio-led concept that connects work, services, and contact simply.
View demo
DEMO CONCEPT· BOUTIQUE GUESTHOUSE
Pension Josephine
A clear website for services, service area, and direct enquiries.
View demoHOW WE WORK TOGETHER
How we work together.
- 01
We get to know your business
We start by understanding what your business needs, through the project planner, WhatsApp or a video call. Whatever feels most comfortable for you.
- 02
Set the direction
We clarify the content, style, pages, and most important goals for your new website.
- 03
Build the website
I design and develop a first version for you to review at your own pace and refine through feedback.
- 04
Go live
Once everything is approved, your website goes live, clearly prepared for customers, Google, and direct enquiries.
A simple one-page website can often be ready as a first version within one to two weeks. Larger websites take longer depending on scope, content, and feedback.
SERVICES
I build your website, keep it running, and keep it improving with you.
A website is not a one-time project that stands on its own afterwards. I build it, keep it technically running, develop it further as your business changes, and make sure customers can find and reach you through it.
- Build it
A website designed around your business and your customers.
- Keep it running
I take care of the technical side, so it simply works.
- Keep it improving
Ongoing changes as your business evolves.
- Get found
Making it easier for customers to find and contact you, through Google and WhatsApp.
You do not need to know how to maintain a website. That is my job.
New website
For new businesses or established teams that need a professional online presence at last.
Website redesign
For an existing website that no longer fits your business visually, technically, or in its content.
Light brand refresh
For businesses that want a clearer, more modern style, wording, and overall appearance.
OPTIONAL ADD-ONS
Extra support when it makes sense.
Google Business Profile
A review or improvement of your Google Business Profile as an additional building block for local visibility.
Photography and visual content
I photograph your business on-site with professional equipment, available as an add-on for clients in Vienna and surroundings.
Direct WhatsApp contact
A clear way for customers to contact you directly from your website.
ONE PERSON WHO KNOWS YOUR BUSINESS
From the first idea to launch, and beyond, directly with me.
I am Bruno, founder of B-Software. I work directly with small service businesses that want to present themselves more clearly online, make it easier for customers to find them, and have someone they can trust to take care of the digital side.
When something needs to change later, you don’t have to explain it to a different person every time. We work out what genuinely makes sense, then build an online presence that fits your business.
ANOTHER TOOL, IF YOU NEED IT
Your website is the foundation. There’s more that can help.
Alongside websites, I also build practical digital tools for small businesses through AskDila, including a WhatsApp assistant for customer questions and appointment enquiries. When AskDila launches, website clients will receive six months of AskDila Base at no cost.
Today, your website takes customers directly to WhatsApp, and for most businesses that stays the right approach. AskDila is an additional option for businesses that want to automate more later, not a requirement.
READY TO IMPROVE YOUR ONLINE PRESENCE?
Let’s make your online presence clearer.
Start with a few questions about your business and your project. After that, you will receive a personal reply with a sensible recommendation for the next step.
No automated sales conversation. Direct and personal.
§ 01 · How it works
Simple from start to launch.
01
Short conversation
I start with a brief call or WhatsApp exchange to understand your business, your current presence, and what you actually need.
02
Clear proposal
You receive a focused proposal: the right package, a fixed price, and a realistic timeline. No surprises.
03
Design and build
I design and build your site. You give feedback in plain language. No jargon, no drawn-out approval chains.
04
Launch and onboard
Your site goes live. I make sure everything works the way it should from day one, and walk you through any next steps.
§ 02 · Web Design
B-Software Web Design.
Web design for hair salons, barbershops, beauty studios, wellness businesses, and other local service providers across Austria and Germany: a practical way to get found on Google and turn visitors into direct WhatsApp enquiries.
I
Website refresh
Same brand, modern execution. Cleaner design, faster load, better mobile, clearer path to booking.
II
New website
A modern site, built accessible to WCAG 2.1 AA, for businesses ready to look the part: built mobile-first, hosted in the EU.
III
Rebrand + website
A light visual rebrand paired with a new site. For businesses ready to mark a new chapter.
Every web design package includes a direct click-to-WhatsApp contact link so potential customers can reach you instantly. All sites are EU-hosted and GDPR-ready, compliant from day one, with no extra setup.
No hidden fees, no monthly subscriptions for the basics. Your website works for you from the moment it goes live, with WhatsApp enquiries landing directly in your phone.
§ 03 · What's different
Five things a template can't do.
Built accessible
Since 28 June 2025, Austrian websites with a booking flow have to be accessible. I build to WCAG 2.1 AA and publish the accessibility information that goes with it.
No cookie banner
Your website loads nothing it doesn't need. So no consent dialog interrupts your customers before they've even seen what you offer.
EU-hosted, fonts served in-house
German courts awarded damages over websites that pulled Google Fonts straight from Google's servers. A wave of warning letters followed, at 100 to 170 euros per site. Your website doesn't carry that risk.
Not a template
Two salons competing for the same customers shouldn't look like the same builder theme in two colours. Your site is designed, not picked off a list.
Real photos of your business, not stock images
Wix and Jimdo sites run on stock photography or AI visuals. On request, I photograph your business myself, as an add-on to the website build.
Accessibility and the required legal pages are included in every project. No surcharge, no separate package, no extra invoice for your website following the rules. Legal pages (Impressum, privacy policy, terms) are plain and unstyled, built from the text you provide, not part of the custom design.
§ 04 · Common questions
Questions I get asked.
What does a website cost?
Every project is different, so there's no one-size-fits-all price. Fill in the form and you'll get a personalised quote that fits your exact needs. No standard packages, no hidden costs.
How long does it take?
Most projects go from first contact to launch in two weeks. More complex sites with copywriting or a rebrand may take three to four weeks. You'll get a realistic timeline in the proposal, before anything begins.
Do I need to provide content and photos?
No. If you have them, great. I'll use them. If not, I can write your page content and arrange a photo shoot if you're in or near Vienna. For other locations, AI-generated visuals are available. Just mention it in the form.
Does it work in German?
Yes. All websites are built in the language your business runs in: whether that's German, English, or bilingual across Austria, Germany, or the wider DACH region. Just mention it in the form.
Will customers be able to reach me on WhatsApp?
Yes. Every site includes a direct click-to-WhatsApp link, so potential customers can message you instantly from any device. Enquiries land straight on your phone: no AI chatbot, no forwarding, no extra accounts needed.
§ 06 · Why I exist
Small businesses deserve software that was actually built for them.
"A salon owner, a personal trainer, a studio, or a barbershop shouldn't need to worry about Google rankings or booking software. The right tools should just be there, working quietly in the background."